Finding success as a professional vlogger is definitely a challenge, but it’s not an insurmountable one. Millions of people frequent popular platforms like YouTube and TikTok—you’ve got an audience out there waiting for your genius! How do you capture their attention? From splashy topics to professional video gear, it’s time to learn what you need. Get inspired with these tips for starting a vlogging career, courtesy of Glide Gear.

Identify Your Audience

What kind of vlog are you going to have? True crime content is going to have a different target demographic than makeup tutorials. Know who you’re marketing to and get a feel for that niche. Watch videos by other successful vloggers. Which topics and techniques resonate with their viewers? Which vlogs are most popular with your target audience? Learn from other people’s success.

Produce Quality Videos

When you start shooting actual videos, play around with your setup. Identify the room you’ll be using as your studio, and make sure it is well lit and aesthetically pleasing. Remove any excess clutter from the background and practice keeping your face focused and in frame. The camera on your phone is convenient and easy to use, especially for more casual TikTok videos. However, if your focus is on in-depth video essays, look at how successful YouTubers shoot their videos. Learn what you need, and invest in some professional video gear to add quality to your videos. Viewers respond well to steady cameras, clean backgrounds, and natural lighting.

Research Gripping Content

Grab your audience with interesting, punchy topics! Video games have been popular since their inception, and many vloggers make a living discussing gaming news and live-streaming playthroughs. If you’re doing makeup tutorials, learn new and eye-catching techniques. Play around with special-effects makeup to grab viewers’ attention. Celebrity news, especially up-to-the-minute gossip, can garner millions of views! Whatever your niche may be, choose topics and titles that will grab potential viewers’ attention as they scroll through their feeds.

As you venture into the world of vlogging, keep up with the latest hot topics. Be visible on social media. The more professional, high-quality content you produce, the more likely you are to garner views. Views turn into subscribers, subscriber count influences ad revenue, and ad revenue becomes money in your pocket. With Glide Gear’s tips for starting a vlogging career, you have a solid start to your endeavor. Take that start and run with it!