Lighting holds immense power in shaping a film’s visual narrative, though it often goes unappreciated. The right lighting breathes life into scenes, enhances the intended mood, and reveals character traits and narrative themes. In addition, it plays an indispensable role in establishing time and location. Let’s illuminate why lighting is so important to film production and examine how it helps transform mere camera shots into cinematic art. Establishes Time and Place The quality of the light you use for your scenes can indicate different times of day, like the warm glow of a sunrise or the harsh light of midday....

Point-of-view (POV) shots can add an immersive element to your video or feature film when executed properly. Helmet rigs help you film POV footage easily, but how do you set up your shots? Use these tips from Glide Gear to guide you as you experiment with unique shooting methods. Don’t Attach It to Your Actor While you may be shooting from a character’s point of view, don’t hand the helmet rig to the actor in question. The sound of them delivering their lines will be more difficult to pick up. Have your camera operator wear the rig, with your actor...

A great product photograph showcases its subject in an adequate and appealing light, rendering each feature of the item to make a stellar first impression. Some refer to product photography as e-commerce photography, as one of its main functions is to entice customers to buy the item online without seeing it in person. How can you photograph a variety of products in a positive light, both figuratively and literally? Learn how to capture professional quality product photographs by learning to use essential camera equipment to your advantage. Take inspiration from professionals in this niche by examining photos of your favorite...